Germany's economy is built on the Mittelstand: thousands of engineering, manufacturing, trade, logistics and service SMEs, many of them family-owned and strong on craft but stretched on internal systems. The usual picture is a capable team running on a shared inbox, spreadsheets, an accounts package and a CRM that few people fully use.
LATYNEX Digital works with businesses like that remotely. It often starts with AI tools set up properly for the team, a CRM that reflects how you actually sell and tools connected so work moves without re-keying, and goes on to custom software, logistics software or warehouse systems where those are no longer enough. This is an English-language overview; German-language pages exist for the major cities and are linked below.
Good places to start in Germany
Three practical first steps for businesses here. Each starts with a short assessment, then one written scope and one price.
- 01AI Implementation for Business
German companies weigh data protection heavily, so written rules for what may go into an AI tool, and where the data is processed, are part of the setup rather than an afterthought.
- 02AI Team Training & Adoption
Mittelstand teams adopt AI unevenly; working sessions on their own tasks, with agreed company rules, stick better than a general course.
- 03CRM & Sales Workflow Implementation
Growing B2B firms often outgrow a shared inbox and a spreadsheet long before they have a CRM with clear ownership and routing.
Not sure which fits? Tell us what you use today and we will point you to the right starting point, or say so if we are not the right people.
Typical industries
- Engineering, manufacturing and industrial suppliers
- Trade, distribution and logistics
- E-commerce and online retail
- Software and IT services
- Professional and business services
- Automotive suppliers and workshops
Common lead-handling problems
- Quoting, orders and documents spread across email, spreadsheets and ERP
- B2B enquiries with no routing or follow-up rules
- AI tools used by individuals with no company rules for data
- Manual re-keying between shop, CRM and accounting tools
Order before scale
A Mittelstand company rarely needs a new platform first. It usually needs the tools it already pays for set up properly and connected: CRM & Sales Workflow Implementation gives every enquiry an owner and a routing rule, Workflow Automation & Systems Integration removes manual hand-offs, and AI Implementation for Business sets AI tools up with written data rules. AI Team Training & Adoption follows once the setup exists.
Operations: logistics, warehouse and internal systems
Where a German business runs trade or fulfilment, the highest-value work is often operational. Logistics Software Development covers quoting, booking and tracking workflows; warehouse operations can be scoped on LATYNEX's own WMS foundation; and internal business tools replace the spreadsheets that hold the rest together. These are scoped builds, not ready-made products, and we say so during scoping.
German-language pages
LATYNEX publishes English city hubs for Berlin, Hamburg, Munich, Frankfurt, Stuttgart, Düsseldorf and Cologne, each of which lists its existing German-language page where there is one, plus the German site at /de/. They stay as they are. The website and enquiry flow are available in German. Project delivery is in English; other communication arrangements can be discussed during scoping. A German-language page is not the same as this market page: language, market and billing are kept separate, and invoicing is in EUR.
What LATYNEX Digital does for businesses in Germany
One team, four ways in: configure the tools you already have, connect them, automate what should not be manual, and build custom software only where those are no longer enough. Each item below links to its full page.
AI & systems implementation
Get the tools you already pay for working properly — configured, connected and adopted.
- AI Implementation for BusinessChatGPT, Claude, Gemini or Copilot set up across a team: workspace, roles, instructions, knowledge, first workflows and usage rules.In Germany: German companies weigh data protection heavily, so written rules for what may go into an AI tool, and where the data is processed, are part of the setup rather than an afterthought.
- AI Team Training & AdoptionHands-on sessions built on your team's own tasks, with company rules and reusable materials.In Germany: Mittelstand teams adopt AI unevenly; working sessions on their own tasks, with agreed company rules, stick better than a general course.
- CRM & Sales Workflow ImplementationHubSpot or Pipedrive configured around your real sales process, including cleanup and migration.In Germany: Growing B2B firms often outgrow a shared inbox and a spreadsheet long before they have a CRM with clear ownership and routing.
- Workflow Automation & Systems IntegrationForms, CRM, email, notifications, approvals and data sync connected with n8n, Make, Zapier or code.In Germany: Connecting forms, CRM, e-mail and the accounts package removes manual hand-offs for teams without an operations hire.
AI products & automation
Agents and automation that run parts of the business process.
- AI Sales ManagerAnswers and qualifies enquiries within seconds and hands your team a structured brief.
- AI OperationsAI that keeps a workflow moving — reading, classifying and routing cases under human supervision.
- Custom AI Agent DevelopmentAn AI agent scoped around one of your actual processes, with defined limits and human handoff.
Build
Software built for how your business actually works, when off-the-shelf tools stop being enough.
- Business Website DesignA website structured to convert visitors into enquiries, not just to look finished.
- Web Application DevelopmentCustom web software: portals, dashboards, SaaS products and internal systems.
- Mobile App DevelopmentMobile products scoped honestly against what a web app could do instead.
- Custom CRM DevelopmentA CRM built around your pipeline and records when a standard tool genuinely does not fit.
- Internal Business ToolsReplace fragile spreadsheets and manual processes with a tool your team actually uses.In Germany: Engineering and manufacturing SMEs often run operations on spreadsheets; an internal tool replaces them one process at a time.
- Warehouse Management System (WMS)Warehouse and fulfilment software implemented on LATYNEX's own WMS foundation and scoped to your operation.In Germany: Warehouse and fulfilment operations can be scoped on LATYNEX's own WMS foundation, configured to the operation.
- Logistics Software DevelopmentSoftware for freight forwarders, 3PLs and logistics operators — quoting, booking and tracking workflows.In Germany: Germany's trade and logistics sector runs quoting, booking and documentation across many systems; workflow software brings that into one process.
- Car Rental Software DevelopmentBooking and fleet software scoped to a rental business's real operation.
Technical foundations
The engineering underneath: integrations, environments and release.
- Development Infrastructure SetupGitHub, CI/CD, staging and production, secrets, hosting, databases, monitoring and release workflow.
- IntegrationsConnecting the systems you already run — CRM, email, calendars, messaging and internal tools.
- API & Backend DevelopmentThe service layer behind a product: APIs, data models and integrations.
City hubs and local pages in Germany
Focused pages for specific cities and sectors that already exist. This overview sits above them.
- LATYNEX Digital for businesses in Berlin
- LATYNEX Digital for businesses in Munich
- LATYNEX Digital for businesses in Frankfurt
- LATYNEX Digital for businesses in Hamburg
- LATYNEX Digital for businesses in Düsseldorf
- LATYNEX Digital for businesses in Cologne
- LATYNEX Digital for businesses in Stuttgart
- LATYNEX Digital for businesses in Hanover
- LATYNEX Digital for businesses in Nuremberg
- LATYNEX Digital for businesses in Leipzig
- LATYNEX Digital for businesses in Dresden
- LATYNEX Digital for businesses in Bremen
- LATYNEX Digital for businesses in Essen
- LATYNEX Digital for businesses in Mannheim
- Working languages
- English
- Time zone
- Germany observes Central European Time (CET/CEST).
- Invoicing
- Invoiced in EUR by Latynex Trade OÜ, a company registered in Estonia (EU). How VAT applies to a cross-border service depends on your own VAT status and is confirmed on the quote; we do not give tax advice.
- Local software ecosystem
- German businesses commonly run DATEV or lexoffice for accounts, SAP in larger firms, Microsoft 365, and HubSpot or Pipedrive for sales. Integrations are scoped per project; no ready-made connector is implied.
Found the one that fits? Send a short description and get one written scope and one price, or a straight answer if we are not the right people.
Scope my projectHow delivery actually works
LATYNEX Digital has no office in Germany and does not claim one. We work with German businesses remotely, over video calls and written updates, in English, with the same team and process as in every other market. The website and enquiry flow are available in German; other communication arrangements can be discussed during scoping.
Questions
Do you have an office in Germany?+
No. We work with businesses in Germany remotely, over video calls and written updates, and we do not imply a local presence.
Is the project delivered in German?+
The website and enquiry flow are available in German. Project delivery is available in English; other communication arrangements can be discussed during scoping.
Can you set up ChatGPT, Claude or Gemini for our team?+
Yes. AI Implementation for Business covers workspace, roles, company instructions, knowledge, first workflows and written usage rules, configured in your own accounts. We do not resell the subscriptions.
Do you work with DATEV, lexoffice or SAP?+
Integrations with accounts packages and ERPs are scoped per project. We do not claim a ready-made connector; we say during scoping what is realistic.
Do you also build custom software?+
Yes — custom CRM, internal tools, web and mobile applications and, where relevant, logistics, car-rental or warehouse software. When configuring what you already have would solve the problem, we say so first.
How are you invoiced, and in what currency?+
In EUR, by Latynex Trade OÜ, a company registered in Estonia (EU). Tax treatment for a client in Germany is confirmed on the quote, and we do not give tax advice.
What happens next
- 01
You tell us what you need
One short form. No brief to write.
- 02
We reply within one working day
From the person who would run the project, with questions if we need them.
- 03
One scope, one price
In writing, for you to approve. If we are not the right people, we say so.
- 04
Delivery is remote and in English
Video calls and written updates, with the same team and process as in every other market.