Palma's economy is overwhelmingly tourism- and hospitality-services-driven, with a globally significant superyacht/nautical services cluster layered on top — a commercial base entirely unlike the industrial/manufacturing economies of Barcelona, Valencia, Zaragoza or Bilbao, or the government/administrative economy of Madrid. A Palma business operates in a seasonal, tourism- and superyacht-services-driven commercial context with visitor-demand-linked cash flow patterns, fundamentally different from the industrial or administrative economies of Spain's other major covered cities.
LATYNEX Digital works with businesses like that remotely, in English. It often starts with AI tools set up properly for the team, a CRM configured around how you sell and tools connected so work moves without re-keying, and goes on to AI Sales Manager or custom software. This page is the Palma de Mallorca overview inside the Spain market.
Good places to start in Palma de Mallorca
Three practical first steps for businesses here. Each starts with a short assessment, then one written scope and one price.
- 01AI Implementation for Business
AI tools set up in the team's own accounts, with roles and usage rules written down before the team relies on them day to day.
- 02CRM & Sales Workflow Implementation
A CRM that reflects how the business actually sells, not a generic pipeline forced onto it.
- 03Workflow Automation & Systems Integration
Connecting the website, messaging channels and CRM so an enquiry becomes a record without manual re-entry.
Not sure which fits? Tell us what you use today and we will point you to the right starting point, or say so if we are not the right people.
Typical industries
- Tourism and hospitality (tourism accounts for roughly 75% of the island's economic output and contributed about 42% of Balearic Islands GDP in 2024, supporting over 170,000 jobs)
- Superyacht refit, repair and maintenance services (Palma is a globally recognized superyacht hub, home to companies such as Pinmar and GYG, centered around STP Shipyard Palma and Astilleros de Mallorca)
- Yacht brokerage and charter management (offices of firms such as Northrop & Johnson, Camper & Nicholsons, Ocean Independence)
- Retail and consumer services tied to seasonal visitor demand
- Traditional light manufacturing/crafts (footwear, furniture, textiles) at a smaller scale than mainland Spain
- Marble/stone quarrying and limited chemical/metal processing
Common lead-handling problems
- Quotes, orders and client coordination tracked across email and spreadsheets
- Enquiries with no consistent first response outside working hours
- Client or supplier information split across chat, email and sheets
- AI tools used informally with no written data rules
Configure and connect before you build
CRM & Sales Workflow Implementation gives every enquiry an owner and a follow-up rule, Workflow Automation & Systems Integration connects forms, CRM and accounts, and AI Implementation for Business sets AI tools up with written rules for company and client data.
Where Palma de Mallorca teams typically go next
Palma de Mallorca's businesses can scope workflow automation for order and client coordination, service and professional firms a CRM configured around how they sell, and teams already using AI informally AI tools set up properly. These are scoped builds, not ready-made products. Palma de Mallorca is home to companies including Pinmar, GYG Ltd, STP Shipyard Palma, though LATYNEX has no relationship with them and none is implied.
What LATYNEX Digital does for businesses in Palma de Mallorca
One team, four ways in: configure the tools you already have, connect them, automate what should not be manual, and build custom software only where those are no longer enough. Each item below links to its full page.
AI & systems implementation
Get the tools you already pay for working properly — configured, connected and adopted.
- AI Implementation for BusinessChatGPT, Claude, Gemini or Copilot set up across a team: workspace, roles, instructions, knowledge, first workflows and usage rules.In Palma de Mallorca: AI tools set up in the team's own accounts, with roles and usage rules written down before the team relies on them day to day.
- AI Team Training & AdoptionHands-on sessions built on your team's own tasks, with company rules and reusable materials.
- CRM & Sales Workflow ImplementationHubSpot or Pipedrive configured around your real sales process, including cleanup and migration.In Palma de Mallorca: A CRM that reflects how the business actually sells, not a generic pipeline forced onto it.
- Workflow Automation & Systems IntegrationForms, CRM, email, notifications, approvals and data sync connected with n8n, Make, Zapier or code.In Palma de Mallorca: Connecting the website, messaging channels and CRM so an enquiry becomes a record without manual re-entry.
AI products & automation
Agents and automation that run parts of the business process.
- AI Sales ManagerAnswers and qualifies enquiries within seconds and hands your team a structured brief.
- AI OperationsAI that keeps a workflow moving — reading, classifying and routing cases under human supervision.
- Custom AI Agent DevelopmentAn AI agent scoped around one of your actual processes, with defined limits and human handoff.
Build
Software built for how your business actually works, when off-the-shelf tools stop being enough.
- Business Website DesignA website structured to convert visitors into enquiries, not just to look finished.
- Web Application DevelopmentCustom web software: portals, dashboards, SaaS products and internal systems.
- Mobile App DevelopmentMobile products scoped honestly against what a web app could do instead.
- Custom CRM DevelopmentA CRM built around your pipeline and records when a standard tool genuinely does not fit.
- Internal Business ToolsReplace fragile spreadsheets and manual processes with a tool your team actually uses.
- Warehouse Management System (WMS)Warehouse and fulfilment software implemented on LATYNEX's own WMS foundation and scoped to your operation.
- Logistics Software DevelopmentSoftware for freight forwarders, 3PLs and logistics operators — quoting, booking and tracking workflows.
- Car Rental Software DevelopmentBooking and fleet software scoped to a rental business's real operation.
Technical foundations
The engineering underneath: integrations, environments and release.
- Development Infrastructure SetupGitHub, CI/CD, staging and production, secrets, hosting, databases, monitoring and release workflow.
- IntegrationsConnecting the systems you already run — CRM, email, calendars, messaging and internal tools.
- API & Backend DevelopmentThe service layer behind a product: APIs, data models and integrations.
- Working languages
- English
- Time zone
- Mainland Spain observes Central European Time (CET/CEST); the Canary Islands observe Western European Time.
- Invoicing
- Invoiced in EUR by Latynex Trade OÜ, a company registered in Estonia (EU). How VAT applies to a cross-border service depends on your own VAT status and is confirmed on the quote; we do not give tax advice.
- Local software ecosystem
- Spanish businesses commonly run Holded or similar accounting software, Microsoft 365 or Google Workspace, and HubSpot or Pipedrive for sales. Integrations are scoped per project.
Found the one that fits? Send a short description and get one written scope and one price, or a straight answer if we are not the right people.
Scope my projectHow delivery actually works
LATYNEX Digital has no office in Palma de Mallorca and does not claim one. We work with businesses in Palma de Mallorca remotely, over video calls and written updates, in English, with the same team and process as in every other market.
Questions
Do you have an office in Palma de Mallorca?+
No. We work with businesses in Palma de Mallorca remotely, over video calls and written updates, and we do not imply a local presence.
Can you set up ChatGPT, Claude or Gemini for our team?+
Yes. AI Implementation for Business covers workspace, roles, company instructions, knowledge, first workflows and written usage rules, configured in your own accounts. We do not resell the subscriptions.
Do you also build custom software?+
Yes — custom CRM, internal tools, web and mobile applications and, where relevant, logistics, car-rental or warehouse software. When configuring what you already have would solve the problem, we say so first.
How are you invoiced, and in what currency?+
In EUR, by Latynex Trade OÜ, a company registered in Estonia (EU). Tax treatment for a client in Spain is confirmed on the quote, and we do not give tax advice.
What happens next
- 01
You tell us what you need
One short form. No brief to write.
- 02
We reply within one working day
From the person who would run the project, with questions if we need them.
- 03
One scope, one price
In writing, for you to approve. If we are not the right people, we say so.
- 04
Delivery is remote and in English
Video calls and written updates, with the same team and process as in every other market.