Istanbul is Turkey's commercial capital and one of the busiest trade and logistics crossroads between Europe and Asia: textiles and apparel, a huge e-commerce and marketplace sector, finance, tourism and hospitality, real estate and export businesses of every size. Customer contact runs through WhatsApp and marketplaces, in very high volume.
LATYNEX Digital works with businesses like that remotely, in English. It often starts with AI tools set up properly for the team, a CRM configured around how you sell and tools connected so work moves without re-keying, and goes on to AI Sales Manager or custom software. This page is the Istanbul overview inside the Turkey market.
Good places to start in Istanbul
Three practical first steps for businesses here. Each starts with a short assessment, then one written scope and one price.
- 01CRM & Sales Workflow Implementation
High-volume WhatsApp and marketplace enquiries need an owner and a follow-up rule; one CRM record per enquiry provides both.
- 02Logistics Software Development
Istanbul's export and freight businesses run quoting, booking and documentation across many systems; workflow software brings it into one process.
- 03AI Sales Manager
A fast, structured first reply on WhatsApp and web forms keeps high-volume enquiries from going cold.
Not sure which fits? Tell us what you use today and we will point you to the right starting point, or say so if we are not the right people.
Typical industries
- Textiles, apparel and manufacturing exporters
- E-commerce and marketplace sellers
- Trade, logistics and freight
- Tourism and hospitality
- Real estate and construction
- Finance and professional services
Common lead-handling problems
- High-volume WhatsApp and marketplace enquiries with no owner or follow-up
- Export enquiries handled across email and spreadsheets
- Order, stock and customer data split across shop, marketplace and accounts
- AI tools used informally with no written data rules
Configure and connect before you build
CRM & Sales Workflow Implementation gives every enquiry an owner and a follow-up rule, Workflow Automation & Systems Integration connects forms, CRM and accounts, and AI Implementation for Business sets AI tools up with written rules for company and client data.
Where Istanbul teams typically go next
Istanbul's exporters and freight businesses can scope logistics software or warehouse operations on LATYNEX's own WMS foundation, and consumer businesses a mobile app. These are scoped builds, not ready-made products.
Language
Delivery is in English. We do not promise Turkish-language project delivery; other communication arrangements can be discussed during scoping.
What LATYNEX Digital does for businesses in Istanbul
One team, four ways in: configure the tools you already have, connect them, automate what should not be manual, and build custom software only where those are no longer enough. Each item below links to its full page.
AI & systems implementation
Get the tools you already pay for working properly — configured, connected and adopted.
- AI Implementation for BusinessChatGPT, Claude, Gemini or Copilot set up across a team: workspace, roles, instructions, knowledge, first workflows and usage rules.
- AI Team Training & AdoptionHands-on sessions built on your team's own tasks, with company rules and reusable materials.
- CRM & Sales Workflow ImplementationHubSpot or Pipedrive configured around your real sales process, including cleanup and migration.In Istanbul: High-volume WhatsApp and marketplace enquiries need an owner and a follow-up rule; one CRM record per enquiry provides both.
- Workflow Automation & Systems IntegrationForms, CRM, email, notifications, approvals and data sync connected with n8n, Make, Zapier or code.In Istanbul: Connecting shop, marketplace, WhatsApp and accounts removes manual re-keying for small teams.
AI products & automation
Agents and automation that run parts of the business process.
- AI Sales ManagerAnswers and qualifies enquiries within seconds and hands your team a structured brief.In Istanbul: A fast, structured first reply on WhatsApp and web forms keeps high-volume enquiries from going cold.
- AI OperationsAI that keeps a workflow moving — reading, classifying and routing cases under human supervision.
- Custom AI Agent DevelopmentAn AI agent scoped around one of your actual processes, with defined limits and human handoff.
Build
Software built for how your business actually works, when off-the-shelf tools stop being enough.
- Business Website DesignA website structured to convert visitors into enquiries, not just to look finished.
- Web Application DevelopmentCustom web software: portals, dashboards, SaaS products and internal systems.
- Mobile App DevelopmentMobile products scoped honestly against what a web app could do instead.
- Custom CRM DevelopmentA CRM built around your pipeline and records when a standard tool genuinely does not fit.
- Internal Business ToolsReplace fragile spreadsheets and manual processes with a tool your team actually uses.
- Warehouse Management System (WMS)Warehouse and fulfilment software implemented on LATYNEX's own WMS foundation and scoped to your operation.In Istanbul: Export and fulfilment operations can be scoped on LATYNEX's own WMS foundation.
- Logistics Software DevelopmentSoftware for freight forwarders, 3PLs and logistics operators — quoting, booking and tracking workflows.In Istanbul: Istanbul's export and freight businesses run quoting, booking and documentation across many systems; workflow software brings it into one process.
- Car Rental Software DevelopmentBooking and fleet software scoped to a rental business's real operation.
Technical foundations
The engineering underneath: integrations, environments and release.
- Development Infrastructure SetupGitHub, CI/CD, staging and production, secrets, hosting, databases, monitoring and release workflow.
- IntegrationsConnecting the systems you already run — CRM, email, calendars, messaging and internal tools.
- API & Backend DevelopmentThe service layer behind a product: APIs, data models and integrations.
- Working languages
- English
- Time zone
- Turkey uses a single time zone (UTC+3) year-round and does not observe daylight saving.
- Invoicing
- Invoiced in EUR by Latynex Trade OÜ, a company registered in Estonia (EU). Tax treatment for a client outside the EU depends on your jurisdiction and is confirmed on the quote; we do not give tax advice.
- Local software ecosystem
- WhatsApp and marketplaces such as Trendyol and Hepsiburada are central to customer contact, and Logo is a common accounting package. Integrations are scoped per project; LATYNEX does not claim ready-made connectors or provide invoicing or tax compliance.
Found the one that fits? Send a short description and get one written scope and one price, or a straight answer if we are not the right people.
Scope my projectHow delivery actually works
LATYNEX Digital has no office in Istanbul and does not claim one. We work with businesses in Istanbul remotely, over video calls and written updates, in English, with the same team and process as in every other market. We do not promise Turkish-language delivery; other communication arrangements can be discussed during scoping.
Questions
Do you have an office in Istanbul?+
No. We work with businesses in Istanbul remotely, over video calls and written updates, and we do not imply a local presence.
Is the project delivered in Turkish?+
Project delivery is in English. Other communication arrangements can be discussed during scoping; we do not promise Turkish-language delivery in advance.
Can you set up ChatGPT, Claude or Gemini for our team?+
Yes. AI Implementation for Business covers workspace, roles, company instructions, knowledge, first workflows and written usage rules, configured in your own accounts. We do not resell the subscriptions.
Do you also build custom software?+
Yes — custom CRM, internal tools, web and mobile applications and, where relevant, logistics, car-rental or warehouse software. When configuring what you already have would solve the problem, we say so first.
How are you invoiced, and in what currency?+
In EUR, by Latynex Trade OÜ, a company registered in Estonia (EU). Tax treatment for a client in Turkey is confirmed on the quote, and we do not give tax advice.
What happens next
- 01
You tell us what you need
One short form. No brief to write.
- 02
We reply within one working day
From the person who would run the project, with questions if we need them.
- 03
One scope, one price
In writing, for you to approve. If we are not the right people, we say so.
- 04
Delivery is remote and in English
Video calls and written updates, with the same team and process as in every other market.