Thailand's economy combines tourism and hospitality, manufacturing and automotive supply chains, a large e-commerce sector, agriculture and food exports, real estate and medical tourism. Customers reach businesses overwhelmingly through LINE, and small teams often juggle chat, marketplace and phone enquiries with no shared record.
LATYNEX Digital works with businesses like that remotely, in English. It often starts with a CRM configured around how you sell, tools connected so work moves without re-keying and AI tools set up properly for the team, and goes on to AI Sales Manager or custom software.
Good places to start in Thailand
Three practical first steps for businesses here. Each starts with a short assessment, then one written scope and one price.
- 01Business Website Design
For hospitality, real-estate and clinic businesses the website is the front door for international enquiries and should convert them into structured enquiries.
- 02CRM & Sales Workflow Implementation
LINE, marketplace and phone enquiries need one record and one owner per customer.
- 03Workflow Automation & Systems Integration
Connecting chat, bookings, forms and accounts removes manual re-typing for small teams.
Not sure which fits? Tell us what you use today and we will point you to the right starting point, or say so if we are not the right people.
Typical industries
- Tourism, hospitality and short-stay operators
- Manufacturing and automotive suppliers
- E-commerce and online retail
- Agriculture and food exports
- Real estate and property services
- Clinics and medical tourism
Common lead-handling problems
- LINE, marketplace and phone enquiries with no shared record or owner
- Bookings and enquiries split across chat and spreadsheets
- Order and stock data split across shop, marketplace and accounts
- AI tools used informally with no written data rules
The enquiry-to-booking path
CRM & Sales Workflow Implementation puts every enquiry into one record with one owner, Workflow Automation & Systems Integration connects chat, forms, bookings and accounts, and a business website turns visitors into structured enquiries.
Operations and build
Where a standard tool stops fitting, the same team builds internal tools, a web application or a mobile app, and manufacturers can scope warehouse operations on LATYNEX's own WMS foundation. These are scoped builds, not ready-made products.
Language and time zone
Thailand uses Indochina Time (UTC+7) with no daylight saving. Delivery is in English; we do not promise Thai-language delivery, and other communication arrangements can be discussed during scoping.
What LATYNEX Digital does for businesses in Thailand
One team, four ways in: configure the tools you already have, connect them, automate what should not be manual, and build custom software only where those are no longer enough. Each item below links to its full page.
AI & systems implementation
Get the tools you already pay for working properly — configured, connected and adopted.
- AI Implementation for BusinessChatGPT, Claude, Gemini or Copilot set up across a team: workspace, roles, instructions, knowledge, first workflows and usage rules.
- AI Team Training & AdoptionHands-on sessions built on your team's own tasks, with company rules and reusable materials.
- CRM & Sales Workflow ImplementationHubSpot or Pipedrive configured around your real sales process, including cleanup and migration.In Thailand: LINE, marketplace and phone enquiries need one record and one owner per customer.
- Workflow Automation & Systems IntegrationForms, CRM, email, notifications, approvals and data sync connected with n8n, Make, Zapier or code.In Thailand: Connecting chat, bookings, forms and accounts removes manual re-typing for small teams.
AI products & automation
Agents and automation that run parts of the business process.
- AI Sales ManagerAnswers and qualifies enquiries within seconds and hands your team a structured brief.In Thailand: International prospects write in English at any hour; a structured first reply keeps them from booking elsewhere.
- AI OperationsAI that keeps a workflow moving — reading, classifying and routing cases under human supervision.
- Custom AI Agent DevelopmentAn AI agent scoped around one of your actual processes, with defined limits and human handoff.
Build
Software built for how your business actually works, when off-the-shelf tools stop being enough.
- Business Website DesignA website structured to convert visitors into enquiries, not just to look finished.In Thailand: For hospitality, real-estate and clinic businesses the website is the front door for international enquiries and should convert them into structured enquiries.
- Web Application DevelopmentCustom web software: portals, dashboards, SaaS products and internal systems.
- Mobile App DevelopmentMobile products scoped honestly against what a web app could do instead.In Thailand: Consumer and services businesses often need a mobile product; it is scoped honestly against what a web app could do instead.
- Custom CRM DevelopmentA CRM built around your pipeline and records when a standard tool genuinely does not fit.
- Internal Business ToolsReplace fragile spreadsheets and manual processes with a tool your team actually uses.
- Warehouse Management System (WMS)Warehouse and fulfilment software implemented on LATYNEX's own WMS foundation and scoped to your operation.
- Logistics Software DevelopmentSoftware for freight forwarders, 3PLs and logistics operators — quoting, booking and tracking workflows.
- Car Rental Software DevelopmentBooking and fleet software scoped to a rental business's real operation.
Technical foundations
The engineering underneath: integrations, environments and release.
- Development Infrastructure SetupGitHub, CI/CD, staging and production, secrets, hosting, databases, monitoring and release workflow.
- IntegrationsConnecting the systems you already run — CRM, email, calendars, messaging and internal tools.
- API & Backend DevelopmentThe service layer behind a product: APIs, data models and integrations.
City hubs and local pages in Thailand
Focused pages for specific cities and sectors that already exist. This overview sits above them.
- Working languages
- English
- Time zone
- Thailand uses Indochina Time (UTC+7) and does not observe daylight saving.
- Invoicing
- Invoiced in EUR by Latynex Trade OÜ, a company registered in Estonia (EU). Tax treatment for a client outside the EU depends on your jurisdiction and is confirmed on the quote; we do not give tax advice.
- Local software ecosystem
- LINE is the dominant messaging channel, and Shopee and Lazada are common marketplaces. Integrations are scoped per project; LATYNEX does not claim ready-made connectors or provide invoicing or tax compliance.
Found the one that fits? Send a short description and get one written scope and one price, or a straight answer if we are not the right people.
Scope my projectHow delivery actually works
LATYNEX Digital has no office in Thailand and does not claim one. We work with businesses in Thailand remotely, over video calls and written updates. Project delivery is in English; we do not promise Thai-language delivery, and other communication arrangements can be discussed during scoping.
Questions
Do you have an office in Thailand?+
No. We work with businesses in Thailand remotely, over video calls and written updates, and we do not imply a local presence.
Is the project delivered in Thai?+
Project delivery is in English. Other communication arrangements can be discussed during scoping; we do not promise Thai-language delivery in advance.
Can you set up ChatGPT, Claude or Gemini for our team?+
Yes. AI Implementation for Business covers workspace, roles, company instructions, knowledge, first workflows and written usage rules, configured in your own accounts. We do not resell the subscriptions.
Do you integrate with LINE Official Account, Shopee or Lazada?+
Integrations are scoped per project. We do not claim a ready-made connector; we say during scoping what is realistic.
Do you also build custom software?+
Yes — custom CRM, internal tools, web and mobile applications and, where relevant, logistics, car-rental or warehouse software. When configuring what you already have would solve the problem, we say so first.
How are you invoiced, and in what currency?+
In EUR, by Latynex Trade OÜ, a company registered in Estonia (EU). Tax treatment for a client in Thailand is confirmed on the quote, and we do not give tax advice.
What happens next
- 01
You tell us what you need
One short form. No brief to write.
- 02
We reply within one working day
From the person who would run the project, with questions if we need them.
- 03
One scope, one price
In writing, for you to approve. If we are not the right people, we say so.
- 04
Delivery is remote and in English
Video calls and written updates, with the same team and process as in every other market.