Novi Sad's business identity is built around its university and the young companies that grow near it. The Science Technology Park Novi Sad hosts technology firms, the Business Incubator Novi Sad supports ICT and creative-industry startups, and the Faculty of Technical Sciences has produced spinouts, with a University of Novi Sad knowledge-transfer office linking research to companies. That is a university-and-startup base with a park of its own, a different picture from Belgrade, about 90 km away.
LATYNEX Digital works with businesses like that remotely, in English. It often starts with a CRM that turns startup leads into a tracked pipeline, tools connected so project and client data is not retyped and AI tools set up with written data rules. This page is the Novi Sad overview inside the Serbia market.
Good places to start in Novi Sad
Three practical first steps for businesses here. Each starts with a short assessment, then one written scope and one price.
- 01AI Implementation for Business
AI tools set up in the team's own accounts, with roles and usage rules written down before the team relies on them day to day.
- 02CRM & Sales Workflow Implementation
A CRM that reflects how the business actually sells, not a generic pipeline forced onto it.
- 03Workflow Automation & Systems Integration
Connecting the website, messaging channels and CRM so an enquiry becomes a record without manual re-entry.
Not sure which fits? Tell us what you use today and we will point you to the right starting point, or say so if we are not the right people.
Typical industries
- Technology startups and spinouts from university research
- ICT and software outsourcing teams
- Creative-industry studios and small agencies
- Incubator and technology-park member companies
- Research and knowledge-transfer support
Common lead-handling problems
- Young companies with promising leads but no pipeline from first contact to first client
- Outsourcing teams tracking delivery, hours and client requests across chat, email and spreadsheets
- Incubator alumni who each keep their own contact list, with no shared CRM
- AI tools used informally with no written data rules
From startup leads to a pipeline that survives the team growing
An early-stage company usually tracks its first prospects in a founder's inbox and a notes file. That works for ten leads and fails at fifty, especially once a second person starts selling.
We set up a CRM with a small number of stages, an owner for each lead and follow-up dates, connected to your website form. It is deliberately light, so a team of three will actually use it.
Delivery tracking for outsourcing work
Teams that build software or design for clients abroad keep the real state of a project in several places: a chat channel, a ticket tool, a client email thread and a spreadsheet of hours. A client question about status then depends on who is online.
Workflow automation can pull the requests and updates into one client record so status is answered from a single place. We map how you work before proposing any tool.
A shared record for incubator and park alumni
Companies that pass through an incubator or technology park often leave with contact lists scattered across each founder's tools. Nobody can say who spoke to which prospect, partner or mentor.
A shared CRM with agreed fields and owners gives an alumni group or a cluster of small companies one place to keep those relationships. We do not speak for any institution named on this page, and we have no partnership with any of them.
What LATYNEX Digital does for businesses in Novi Sad
One team, four ways in: configure the tools you already have, connect them, automate what should not be manual, and build custom software only where those are no longer enough. Each item below links to its full page.
AI & systems implementation
Get the tools you already pay for working properly — configured, connected and adopted.
- AI Implementation for BusinessChatGPT, Claude, Gemini or Copilot set up across a team: workspace, roles, instructions, knowledge, first workflows and usage rules.In Novi Sad: AI tools set up in the team's own accounts, with roles and usage rules written down before the team relies on them day to day.
- AI Team Training & AdoptionHands-on sessions built on your team's own tasks, with company rules and reusable materials.
- CRM & Sales Workflow ImplementationHubSpot or Pipedrive configured around your real sales process, including cleanup and migration.In Novi Sad: A CRM that reflects how the business actually sells, not a generic pipeline forced onto it.
- Workflow Automation & Systems IntegrationForms, CRM, email, notifications, approvals and data sync connected with n8n, Make, Zapier or code.In Novi Sad: Connecting the website, messaging channels and CRM so an enquiry becomes a record without manual re-entry.
AI products & automation
Agents and automation that run parts of the business process.
- AI Sales ManagerAnswers and qualifies enquiries within seconds and hands your team a structured brief.
- AI OperationsAI that keeps a workflow moving — reading, classifying and routing cases under human supervision.
- Custom AI Agent DevelopmentAn AI agent scoped around one of your actual processes, with defined limits and human handoff.
Build
Software built for how your business actually works, when off-the-shelf tools stop being enough.
- Business Website DesignA website structured to convert visitors into enquiries, not just to look finished.
- Web Application DevelopmentCustom web software: portals, dashboards, SaaS products and internal systems.
- Mobile App DevelopmentMobile products scoped honestly against what a web app could do instead.
- Custom CRM DevelopmentA CRM built around your pipeline and records when a standard tool genuinely does not fit.
- Internal Business ToolsReplace fragile spreadsheets and manual processes with a tool your team actually uses.
- Warehouse Management System (WMS)Warehouse and fulfilment software implemented on LATYNEX's own WMS foundation and scoped to your operation.
- Logistics Software DevelopmentSoftware for freight forwarders, 3PLs and logistics operators — quoting, booking and tracking workflows.
- Car Rental Software DevelopmentBooking and fleet software scoped to a rental business's real operation.
Technical foundations
The engineering underneath: integrations, environments and release.
- Development Infrastructure SetupGitHub, CI/CD, staging and production, secrets, hosting, databases, monitoring and release workflow.
- IntegrationsConnecting the systems you already run — CRM, email, calendars, messaging and internal tools.
- API & Backend DevelopmentThe service layer behind a product: APIs, data models and integrations.
- Working languages
- English
- Time zone
- Serbia observes Central European Time (CET/CEST).
- Invoicing
- Invoiced in EUR by Latynex Trade OÜ, a company registered in Estonia (EU). Tax treatment for a client outside the EU depends on your jurisdiction and is confirmed on the quote; we do not give tax advice.
- Local software ecosystem
- Serbian businesses commonly run local accounting software, Microsoft 365 or Google Workspace, and HubSpot or Pipedrive for sales. Integrations are scoped per project; LATYNEX does not provide invoicing or tax compliance.
Found the one that fits? Send a short description and get one written scope and one price, or a straight answer if we are not the right people.
Scope my projectHow delivery actually works
LATYNEX Digital has no office in Novi Sad and does not claim one. We work with businesses in Novi Sad remotely, over video calls and written updates, in English, with the same team and process as in every other market.
Questions
Do you have an office in Novi Sad?+
No. We work with businesses in Novi Sad remotely, over video calls and written updates, and we do not imply a local presence. Delivery is in English.
Can a small startup team use a CRM without a heavy setup?+
Yes. We start with a handful of stages and fields, connect the website form, and add more only when the team asks for it.
Can project status for foreign clients be tracked in one place?+
Yes. We connect the ticket, chat and email sources you already use into one client record, so status questions have a single answer.
Are you affiliated with the park, incubator or university?+
No. We name public institutions only to describe the local business landscape. We have no partnership with any of them.
How are you invoiced, and in what currency?+
In EUR, by Latynex Trade OÜ, a company registered in Estonia (EU). Tax treatment for a client in Serbia is confirmed on the quote, and we do not give tax advice.
What happens next
- 01
You tell us what you need
One short form. No brief to write.
- 02
We reply within one working day
From the person who would run the project, with questions if we need them.
- 03
One scope, one price
In writing, for you to approve. If we are not the right people, we say so.
- 04
Delivery is remote and in English
Video calls and written updates, with the same team and process as in every other market.