Wellington is New Zealand's capital, but its business picture is creative and digital more than corporate. Wētā FX describes itself as a visual effects company headquartered in Miramar, Creative HQ runs startup and innovation programmes in the city, and Victoria University of Wellington adds a design-technology strand. That is a film, VFX and digital-services economy, quite different from Auckland's large commercial market or Christchurch.
LATYNEX Digital works with businesses like that remotely, in English. It often starts with a CRM that keeps each client or project in one record, tools connected so supplier quotes are not retyped and AI tools set up with written data rules. This page is the Wellington overview inside the New Zealand market.
Good places to start in Wellington
Three practical first steps for businesses here. Each starts with a short assessment, then one written scope and one price.
- 01AI Implementation for Business
AI tools set up in the team's own accounts, with roles and usage rules written down before the team relies on them day to day.
- 02CRM & Sales Workflow Implementation
A CRM that reflects how the business actually sells, not a generic pipeline forced onto it.
- 03Workflow Automation & Systems Integration
Connecting the website, messaging channels and CRM so an enquiry becomes a record without manual re-entry.
Not sure which fits? Tell us what you use today and we will point you to the right starting point, or say so if we are not the right people.
Typical industries
- Film, VFX and digital-entertainment suppliers
- Startups and early-stage technology teams
- Design-technology and creative agencies
- Software and digital-services firms working for overseas clients
- Professional services supporting creative and technology businesses
Common lead-handling problems
- Studio suppliers pricing jobs by email with quotes scattered across inboxes
- Startups running customers and partners on ad hoc CRMs
- Overseas-client projects tracked in several places with no single status
- AI tools used informally with no written data rules
Quoting for creative studios
Firms that supply film and VFX-style work often price each job separately: scope, revisions, deadlines and a quote sent by email. Weeks later, nobody is sure which version the client approved.
Workflow automation can keep each quote, revision and approval on one job record with an owner and a status. We do not speak for any studio or its supplier requirements.
One CRM for a young startup
A startup coming out of an accelerator or a university project often keeps its first customers in a spreadsheet, then adds a shared inbox and a second tool for partners. Soon no one knows who spoke to whom last.
We set up one CRM configured around how you actually sell, sized to the team. Rules for any personal data are for your own advisers.
Tracking overseas-client projects
Wellington firms often work for clients in other time zones. Status lives in chat, email and a task board, and handover between people is where detail gets lost.
AI tools with written rules can draft project summaries and status updates for your team to check. A person reviews and sends everything.
What LATYNEX Digital does for businesses in Wellington
One team, four ways in: configure the tools you already have, connect them, automate what should not be manual, and build custom software only where those are no longer enough. Each item below links to its full page.
AI & systems implementation
Get the tools you already pay for working properly — configured, connected and adopted.
- AI Implementation for BusinessChatGPT, Claude, Gemini or Copilot set up across a team: workspace, roles, instructions, knowledge, first workflows and usage rules.In Wellington: AI tools set up in the team's own accounts, with roles and usage rules written down before the team relies on them day to day.
- AI Team Training & AdoptionHands-on sessions built on your team's own tasks, with company rules and reusable materials.
- CRM & Sales Workflow ImplementationHubSpot or Pipedrive configured around your real sales process, including cleanup and migration.In Wellington: A CRM that reflects how the business actually sells, not a generic pipeline forced onto it.
- Workflow Automation & Systems IntegrationForms, CRM, email, notifications, approvals and data sync connected with n8n, Make, Zapier or code.In Wellington: Connecting the website, messaging channels and CRM so an enquiry becomes a record without manual re-entry.
AI products & automation
Agents and automation that run parts of the business process.
- AI Sales ManagerAnswers and qualifies enquiries within seconds and hands your team a structured brief.
- AI OperationsAI that keeps a workflow moving — reading, classifying and routing cases under human supervision.
- Custom AI Agent DevelopmentAn AI agent scoped around one of your actual processes, with defined limits and human handoff.
Build
Software built for how your business actually works, when off-the-shelf tools stop being enough.
- Business Website DesignA website structured to convert visitors into enquiries, not just to look finished.
- Web Application DevelopmentCustom web software: portals, dashboards, SaaS products and internal systems.
- Mobile App DevelopmentMobile products scoped honestly against what a web app could do instead.
- Custom CRM DevelopmentA CRM built around your pipeline and records when a standard tool genuinely does not fit.
- Internal Business ToolsReplace fragile spreadsheets and manual processes with a tool your team actually uses.
- Warehouse Management System (WMS)Warehouse and fulfilment software implemented on LATYNEX's own WMS foundation and scoped to your operation.
- Logistics Software DevelopmentSoftware for freight forwarders, 3PLs and logistics operators — quoting, booking and tracking workflows.
- Car Rental Software DevelopmentBooking and fleet software scoped to a rental business's real operation.
Technical foundations
The engineering underneath: integrations, environments and release.
- Development Infrastructure SetupGitHub, CI/CD, staging and production, secrets, hosting, databases, monitoring and release workflow.
- IntegrationsConnecting the systems you already run — CRM, email, calendars, messaging and internal tools.
- API & Backend DevelopmentThe service layer behind a product: APIs, data models and integrations.
- Working languages
- English
- Time zone
- New Zealand observes New Zealand Standard Time (UTC+12) and New Zealand Daylight Time (UTC+13).
- Invoicing
- Invoiced in EUR by Latynex Trade OÜ, a company registered in Estonia (EU). Tax treatment for a client outside the EU depends on your jurisdiction and is confirmed on the quote; we do not give tax advice.
- Local software ecosystem
- New Zealand businesses commonly run Xero or MYOB for accounts, Microsoft 365 or Google Workspace, and HubSpot or Pipedrive for sales. Integrations are scoped per project; no ready-made connector is implied.
Found the one that fits? Send a short description and get one written scope and one price, or a straight answer if we are not the right people.
Scope my projectHow delivery actually works
LATYNEX Digital has no office in Wellington and does not claim one. We work with businesses in Wellington remotely, over video calls and written updates, in English, with the same team and process as in every other market.
Questions
Do you have an office in Wellington?+
No. We work with businesses in Wellington remotely, over video calls and written updates, and we do not imply a local presence. Delivery is in English.
We supply studios. What can be automated?+
Typically the movement of enquiries, quotes, revisions and approvals between email, your job records and invoicing, so each is entered once and traceable.
Can a startup move off spreadsheets without a large system?+
Yes. We start with one CRM sized to the team, import the contacts that matter and add integrations only when they earn their place.
Can overseas-client projects be tracked in one place?+
Yes. We configure statuses, owners and next steps in one record so handover does not depend on one person's memory.
How are you invoiced, and in what currency?+
In EUR, by Latynex Trade OÜ, a company registered in Estonia (EU). Tax treatment for a client in New Zealand is confirmed on the quote, and we do not give tax advice.
What happens next
- 01
You tell us what you need
One short form. No brief to write.
- 02
We reply within one working day
From the person who would run the project, with questions if we need them.
- 03
One scope, one price
In writing, for you to approve. If we are not the right people, we say so.
- 04
Delivery is remote and in English
Video calls and written updates, with the same team and process as in every other market.