Surabaya is East Java's port and industrial city. Tanjung Perak port anchors a mix of shipbuilding, food processing, electronics and heavy equipment, and the city acts as a trade centre for East Java and eastern Indonesia. ITS and Universitas Airlangga sit in the city, and Sampoerna, Wings Group and PAL Indonesia are headquartered there.
LATYNEX Digital works with businesses like that remotely, in English. It often starts with workflow automation for orders and quotes, a CRM that gives every enquiry an owner and AI tools set up with written data rules. This page is the Surabaya overview inside the Indonesia market.
Good places to start in Surabaya
Three practical first steps for businesses here. Each starts with a short assessment, then one written scope and one price.
- 01AI Implementation for Business
AI tools set up in the team's own accounts, with roles and usage rules written down before the team relies on them day to day.
- 02CRM & Sales Workflow Implementation
A CRM that reflects how the business actually sells, not a generic pipeline forced onto it.
- 03Workflow Automation & Systems Integration
Connecting the website, messaging channels and CRM so an enquiry becomes a record without manual re-entry.
Not sure which fits? Tell us what you use today and we will point you to the right starting point, or say so if we are not the right people.
Typical industries
- Port-linked trade and distribution (Tanjung Perak)
- Shipbuilding and marine engineering
- Food processing
- Electronics manufacturing
- Heavy equipment and machinery supply
- Regional wholesale for East Java and eastern Indonesia
Common lead-handling problems
- Distributors juggle orders for several islands across chat threads and spreadsheets
- Shipyard and equipment suppliers assemble quotes by hand from scattered price lists and specs
- Manufacturers run customer conversations on WhatsApp and Excel, so history lives with one person
- AI tools used informally with no written rules on customer data
Orders that travel across the archipelago
A trade centre for eastern Indonesia handles many small destinations at once: different customers, different delivery points, different follow-ups. When those live in chat threads, the question "what did we promise them?" depends on who scrolls furthest.
We map the order path from first message to confirmed order, then connect the tools you already use so each request becomes one record with an owner, rather than proposing a platform you did not ask for.
Quote paperwork for shipyard and equipment suppliers
Shipbuilding and heavy-equipment quotes pull from specifications, supplier prices and delivery terms held in separate files. A structured quote workflow keeps the inputs together, records which version went to whom and reminds the owner when a quote goes unanswered.
This is process design around your own documents; pricing and technical judgement stay with your engineers.
Moving manufacturers beyond WhatsApp and Excel
WhatsApp and Excel are fast, which is why they stick. The cost shows up later: no shared history, no pipeline view, and knowledge that leaves with a person. We keep WhatsApp as a channel where customers prefer it and add a CRM behind it so the record survives the conversation.
What LATYNEX Digital does for businesses in Surabaya
One team, four ways in: configure the tools you already have, connect them, automate what should not be manual, and build custom software only where those are no longer enough. Each item below links to its full page.
AI & systems implementation
Get the tools you already pay for working properly — configured, connected and adopted.
- AI Implementation for BusinessChatGPT, Claude, Gemini or Copilot set up across a team: workspace, roles, instructions, knowledge, first workflows and usage rules.In Surabaya: AI tools set up in the team's own accounts, with roles and usage rules written down before the team relies on them day to day.
- AI Team Training & AdoptionHands-on sessions built on your team's own tasks, with company rules and reusable materials.
- CRM & Sales Workflow ImplementationHubSpot or Pipedrive configured around your real sales process, including cleanup and migration.In Surabaya: A CRM that reflects how the business actually sells, not a generic pipeline forced onto it.
- Workflow Automation & Systems IntegrationForms, CRM, email, notifications, approvals and data sync connected with n8n, Make, Zapier or code.In Surabaya: Connecting the website, messaging channels and CRM so an enquiry becomes a record without manual re-entry.
AI products & automation
Agents and automation that run parts of the business process.
- AI Sales ManagerAnswers and qualifies enquiries within seconds and hands your team a structured brief.
- AI OperationsAI that keeps a workflow moving — reading, classifying and routing cases under human supervision.
- Custom AI Agent DevelopmentAn AI agent scoped around one of your actual processes, with defined limits and human handoff.
Build
Software built for how your business actually works, when off-the-shelf tools stop being enough.
- Business Website DesignA website structured to convert visitors into enquiries, not just to look finished.
- Web Application DevelopmentCustom web software: portals, dashboards, SaaS products and internal systems.
- Mobile App DevelopmentMobile products scoped honestly against what a web app could do instead.
- Custom CRM DevelopmentA CRM built around your pipeline and records when a standard tool genuinely does not fit.
- Internal Business ToolsReplace fragile spreadsheets and manual processes with a tool your team actually uses.
- Warehouse Management System (WMS)Warehouse and fulfilment software implemented on LATYNEX's own WMS foundation and scoped to your operation.
- Logistics Software DevelopmentSoftware for freight forwarders, 3PLs and logistics operators — quoting, booking and tracking workflows.
- Car Rental Software DevelopmentBooking and fleet software scoped to a rental business's real operation.
Technical foundations
The engineering underneath: integrations, environments and release.
- Development Infrastructure SetupGitHub, CI/CD, staging and production, secrets, hosting, databases, monitoring and release workflow.
- IntegrationsConnecting the systems you already run — CRM, email, calendars, messaging and internal tools.
- API & Backend DevelopmentThe service layer behind a product: APIs, data models and integrations.
- Working languages
- English
- Time zone
- Indonesia spans three time zones (UTC+7, UTC+8 and UTC+9), none with daylight saving.
- Invoicing
- Invoiced in EUR by Latynex Trade OÜ, a company registered in Estonia (EU). Tax treatment for a client outside the EU depends on your jurisdiction and is confirmed on the quote; we do not give tax advice.
- Local software ecosystem
- WhatsApp and marketplace chat dominate customer contact, and Tokopedia and Shopee are major marketplaces. Integrations are scoped per project; LATYNEX does not claim ready-made connectors or provide invoicing or tax compliance.
Found the one that fits? Send a short description and get one written scope and one price, or a straight answer if we are not the right people.
Scope my projectHow delivery actually works
LATYNEX Digital has no office in Surabaya and does not claim one. We work with businesses in Surabaya remotely, over video calls and written updates, in English, with the same team and process as in every other market. We do not promise Indonesian-language delivery; other communication arrangements can be discussed during scoping.
Questions
Do you have an office in Surabaya?+
No. We work with businesses in Surabaya remotely, over video calls and written updates, in English, and we do not imply a local presence.
Can you work with orders that arrive through WhatsApp?+
Yes. WhatsApp can stay as the customer-facing channel while enquiries and orders are logged into a CRM with an owner and a next step. We scope what is technically possible for your account setup before promising anything.
Can a CRM help a distributor serving several islands?+
Yes. We set up accounts, delivery points, stages and follow-up rules around how your orders actually move, so nothing depends on one person's chat history.
Can you set up ChatGPT, Claude or Gemini for a small manufacturer?+
Yes. AI Implementation for Business covers workspace, roles, company instructions, first workflows and written usage rules, configured in your own accounts. We do not resell the subscriptions.
How are you invoiced, and in what currency?+
In EUR, by Latynex Trade OÜ, a company registered in Estonia (EU). Tax treatment for a client in Indonesia is confirmed on the quote, and we do not give tax advice.
What happens next
- 01
You tell us what you need
One short form. No brief to write.
- 02
We reply within one working day
From the person who would run the project, with questions if we need them.
- 03
One scope, one price
In writing, for you to approve. If we are not the right people, we say so.
- 04
Delivery is remote and in English
Video calls and written updates, with the same team and process as in every other market.