Zagreb is Croatia's capital and business centre, with a growing IT and startup scene, banking and financial services, pharma, retail, and professional and public-sector-adjacent services. Unlike the coast, its demand is less seasonal and more B2B, but teams still run enquiries, quotes and projects across email and spreadsheets.
LATYNEX Digital works with businesses like that remotely, in English. It often starts with AI tools set up properly for the team, a CRM configured around how you sell and tools connected so work moves without re-keying, and goes on to AI Sales Manager or custom software. This page is the Zagreb overview inside the Croatia market.
Good places to start in Zagreb
Three practical first steps for businesses here. Each starts with a short assessment, then one written scope and one price.
- 01CRM & Sales Workflow Implementation
B2B enquiries with no routing or follow-up rules get answered by whoever notices them first.
- 02Development Infrastructure Setup
Zagreb's software and startup teams get most from review rules, staging and a rehearsed release.
- 03AI Implementation for Business
Written rules for company and client data belong in the AI setup.
Not sure which fits? Tell us what you use today and we will point you to the right starting point, or say so if we are not the right people.
Typical industries
- IT services and startups
- Banking and financial services
- Pharma and life sciences
- Retail and distribution
- Professional and business services
- Public-sector-adjacent services
Common lead-handling problems
- B2B enquiries with no routing or follow-up rules
- Client and project data split across email, spreadsheets and several tools
- AI tools used informally with no written data rules
- Engineering setup without staging, review rules or a clear release process
Configure and connect before you build
CRM & Sales Workflow Implementation gives every enquiry an owner and a follow-up rule, Workflow Automation & Systems Integration connects forms, CRM and accounts, and AI Implementation for Business sets AI tools up with written rules for company and client data.
Where Zagreb teams typically go next
Zagreb's software and startup teams can use Development Infrastructure Setup, and B2B firms can scope internal business tools or a custom CRM where a standard tool does not fit. These are scoped builds, not ready-made products.
Language
Delivery is in English. We do not promise Croatian-language project delivery; other communication arrangements can be discussed during scoping.
What LATYNEX Digital does for businesses in Zagreb
One team, four ways in: configure the tools you already have, connect them, automate what should not be manual, and build custom software only where those are no longer enough. Each item below links to its full page.
AI & systems implementation
Get the tools you already pay for working properly — configured, connected and adopted.
- AI Implementation for BusinessChatGPT, Claude, Gemini or Copilot set up across a team: workspace, roles, instructions, knowledge, first workflows and usage rules.In Zagreb: Written rules for company and client data belong in the AI setup.
- AI Team Training & AdoptionHands-on sessions built on your team's own tasks, with company rules and reusable materials.
- CRM & Sales Workflow ImplementationHubSpot or Pipedrive configured around your real sales process, including cleanup and migration.In Zagreb: B2B enquiries with no routing or follow-up rules get answered by whoever notices them first.
- Workflow Automation & Systems IntegrationForms, CRM, email, notifications, approvals and data sync connected with n8n, Make, Zapier or code.In Zagreb: Connecting forms, CRM, e-mail and accounts removes manual hand-offs for small teams.
AI products & automation
Agents and automation that run parts of the business process.
- AI Sales ManagerAnswers and qualifies enquiries within seconds and hands your team a structured brief.
- AI OperationsAI that keeps a workflow moving — reading, classifying and routing cases under human supervision.
- Custom AI Agent DevelopmentAn AI agent scoped around one of your actual processes, with defined limits and human handoff.
Build
Software built for how your business actually works, when off-the-shelf tools stop being enough.
- Business Website DesignA website structured to convert visitors into enquiries, not just to look finished.
- Web Application DevelopmentCustom web software: portals, dashboards, SaaS products and internal systems.
- Mobile App DevelopmentMobile products scoped honestly against what a web app could do instead.
- Custom CRM DevelopmentA CRM built around your pipeline and records when a standard tool genuinely does not fit.
- Internal Business ToolsReplace fragile spreadsheets and manual processes with a tool your team actually uses.In Zagreb: Distribution and professional-services firms often run operations on spreadsheets; an internal tool replaces them one process at a time.
- Warehouse Management System (WMS)Warehouse and fulfilment software implemented on LATYNEX's own WMS foundation and scoped to your operation.
- Logistics Software DevelopmentSoftware for freight forwarders, 3PLs and logistics operators — quoting, booking and tracking workflows.
- Car Rental Software DevelopmentBooking and fleet software scoped to a rental business's real operation.
Technical foundations
The engineering underneath: integrations, environments and release.
- Development Infrastructure SetupGitHub, CI/CD, staging and production, secrets, hosting, databases, monitoring and release workflow.In Zagreb: Zagreb's software and startup teams get most from review rules, staging and a rehearsed release.
- IntegrationsConnecting the systems you already run — CRM, email, calendars, messaging and internal tools.
- API & Backend DevelopmentThe service layer behind a product: APIs, data models and integrations.
- Working languages
- English
- Time zone
- Croatia observes Central European Time (CET/CEST).
- Invoicing
- Invoiced in EUR by Latynex Trade OÜ, a company registered in Estonia (EU). How VAT applies to a cross-border service depends on your own VAT status and is confirmed on the quote; we do not give tax advice.
- Local software ecosystem
- Croatian businesses commonly use local accounting software, booking and channel-management tools in hospitality, Microsoft 365 and HubSpot or Pipedrive. Integrations are scoped per project; LATYNEX does not provide invoicing or tax compliance.
Found the one that fits? Send a short description and get one written scope and one price, or a straight answer if we are not the right people.
Scope my projectHow delivery actually works
LATYNEX Digital has no office in Zagreb and does not claim one. We work with businesses in Zagreb remotely, over video calls and written updates, in English, with the same team and process as in every other market. We do not promise Croatian-language delivery; other communication arrangements can be discussed during scoping.
Questions
Do you have an office in Zagreb?+
No. We work with businesses in Zagreb remotely, over video calls and written updates, and we do not imply a local presence.
Is the project delivered in Croatian?+
Project delivery is in English. Other communication arrangements can be discussed during scoping; we do not promise Croatian-language delivery in advance.
Can you set up ChatGPT, Claude or Gemini for our team?+
Yes. AI Implementation for Business covers workspace, roles, company instructions, knowledge, first workflows and written usage rules, configured in your own accounts. We do not resell the subscriptions.
Do you also build custom software?+
Yes — custom CRM, internal tools, web and mobile applications and, where relevant, logistics, car-rental or warehouse software. When configuring what you already have would solve the problem, we say so first.
How are you invoiced, and in what currency?+
In EUR, by Latynex Trade OÜ, a company registered in Estonia (EU). Tax treatment for a client in Croatia is confirmed on the quote, and we do not give tax advice.
What happens next
- 01
You tell us what you need
One short form. No brief to write.
- 02
We reply within one working day
From the person who would run the project, with questions if we need them.
- 03
One scope, one price
In writing, for you to approve. If we are not the right people, we say so.
- 04
Delivery is remote and in English
Video calls and written updates, with the same team and process as in every other market.