Cartagena is Colombia's Caribbean container and transhipment gateway, distinct from the capital Bogotá and from Medellín and Cali. Grupo Puerto de Cartagena reported 4,143,321 TEU for 2025, the first time the group passed four million, and said it was selected as one of the global hubs of the Gemini Cooperation between Hapag-Lloyd and Maersk.
Forwarders, customs brokers and logistics firms around the port and the Mamonal industrial zone often run shipment records, quotes and customer communication across email and separate systems. LATYNEX Digital works with businesses like that remotely, in English. It often starts with logistics software and warehouse management and workflow automation between the systems you already use. This page is the Cartagena overview inside the Colombia market; for the capital see Bogotá.
Good places to start in Cartagena
Three practical first steps for businesses here. Each starts with a short assessment, then one written scope and one price.
- 01CRM & Sales Workflow Implementation
Port-logistics and freight firms need one record and one owner per client, not scattered email threads.
- 02Workflow Automation & Systems Integration
Enquiries and internal handoffs connected to one workflow, so nothing depends on someone remembering to forward an email.
- 03Internal Business Tools
Operations run on spreadsheets get replaced one process at a time, starting with the one that actually breaks.
Not sure which fits? Tell us what you use today and we will point you to the right starting point, or say so if we are not the right people.
Typical industries
- Freight forwarders and customs brokers
- Port and terminal-service firms
- Industrial and petrochemical-zone suppliers
- Export agribusiness and logistics companies
Common lead-handling problems
- Shipment and customer records spread across email and separate systems
- Booking, customs and status steps re-entered by hand
- Warehouse data not connected to shipment records
- AI tools used informally with no written data rules
Logistics software and WMS
Port-adjacent warehousing and forwarding firms often outgrow spreadsheets for stock and shipment tracking.
See logistics software development for custom tooling built around your process.
Workflow automation across shipments
Transhipment and import-export hand-offs often mean the same details are entered in more than one system and re-sent by email.
Workflow automation connects those steps to one record, so information is entered once.
Customer follow-up and AI rules
Freight enquiries handled by email make it hard to see which quotes are open.
A CRM configured around your quote stages gives each enquiry an owner and a next step, with written rules for any AI tool your team uses.
What LATYNEX Digital does for businesses in Cartagena
One team, four ways in: configure the tools you already have, connect them, automate what should not be manual, and build custom software only where those are no longer enough. Each item below links to its full page.
AI & systems implementation
Get the tools you already pay for working properly — configured, connected and adopted.
- AI Implementation for BusinessChatGPT, Claude, Gemini or Copilot set up across a team: workspace, roles, instructions, knowledge, first workflows and usage rules.In Cartagena: AI tools set up in the team's own accounts, with written rules, before the team relies on them day to day.
- AI Team Training & AdoptionHands-on sessions built on your team's own tasks, with company rules and reusable materials.
- CRM & Sales Workflow ImplementationHubSpot or Pipedrive configured around your real sales process, including cleanup and migration.In Cartagena: Port-logistics and freight firms need one record and one owner per client, not scattered email threads.
- Workflow Automation & Systems IntegrationForms, CRM, email, notifications, approvals and data sync connected with n8n, Make, Zapier or code.In Cartagena: Enquiries and internal handoffs connected to one workflow, so nothing depends on someone remembering to forward an email.
AI products & automation
Agents and automation that run parts of the business process.
- AI Sales ManagerAnswers and qualifies enquiries within seconds and hands your team a structured brief.
- AI OperationsAI that keeps a workflow moving — reading, classifying and routing cases under human supervision.
- Custom AI Agent DevelopmentAn AI agent scoped around one of your actual processes, with defined limits and human handoff.
Build
Software built for how your business actually works, when off-the-shelf tools stop being enough.
- Business Website DesignA website structured to convert visitors into enquiries, not just to look finished.
- Web Application DevelopmentCustom web software: portals, dashboards, SaaS products and internal systems.
- Mobile App DevelopmentMobile products scoped honestly against what a web app could do instead.
- Custom CRM DevelopmentA CRM built around your pipeline and records when a standard tool genuinely does not fit.
- Internal Business ToolsReplace fragile spreadsheets and manual processes with a tool your team actually uses.In Cartagena: Operations run on spreadsheets get replaced one process at a time, starting with the one that actually breaks.
- Warehouse Management System (WMS)Warehouse and fulfilment software implemented on LATYNEX's own WMS foundation and scoped to your operation.
- Logistics Software DevelopmentSoftware for freight forwarders, 3PLs and logistics operators — quoting, booking and tracking workflows.
- Car Rental Software DevelopmentBooking and fleet software scoped to a rental business's real operation.
Technical foundations
The engineering underneath: integrations, environments and release.
- Development Infrastructure SetupGitHub, CI/CD, staging and production, secrets, hosting, databases, monitoring and release workflow.
- IntegrationsConnecting the systems you already run — CRM, email, calendars, messaging and internal tools.
- API & Backend DevelopmentThe service layer behind a product: APIs, data models and integrations.
- Project delivery language
- English
- Time zone
- Colombia uses Colombia Time (UTC-5) and does not observe daylight saving.
- Invoicing
- Invoiced in EUR by Latynex Trade OÜ, a company registered in Estonia (EU). Tax treatment for a client outside the EU depends on your jurisdiction and is confirmed on the quote; we do not give tax advice.
- Local software ecosystem
- WhatsApp is the dominant business channel and Mercado Libre a major marketplace. Colombian businesses commonly use local accounting software alongside Microsoft 365 and HubSpot. Integrations are scoped per project; LATYNEX does not provide invoicing or tax compliance.
Found the one that fits? Send a short description and get one written scope and one price, or a straight answer if we are not the right people.
Scope my projectHow delivery actually works
LATYNEX Digital has no office in Cartagena and does not claim one. We work with businesses in Cartagena remotely, over video calls and written updates, in English, with the same team and process as in every other market.
Questions
Do you have an office in Cartagena?+
No. We work with businesses in Cartagena remotely, over video calls and written updates, and we do not imply a local presence. Delivery is in English.
Can shipment and customer enquiries be tracked in one place?+
Yes. Each enquiry becomes a record with an owner, status and follow-up date, connected to the tools you already use.
How is this different from your Bogotá page?+
Bogotá is covered as the capital and corporate centre. This page is built around Cartagena's port and industrial-zone context.
Do you deliver in Spanish?+
No — delivery is in English. If Spanish-language delivery is essential for you, we will tell you honestly whether we are the right fit.
How are you invoiced, and in what currency?+
In EUR, by Latynex Trade OÜ, a company registered in Estonia (EU). Tax treatment for a client in Colombia is confirmed on the quote, and we do not give tax advice.
What happens next
- 01
You tell us what you need
One short form. No brief to write.
- 02
We reply within one working day
From the person who would run the project, with questions if we need them.
- 03
One scope, one price
In writing, for you to approve. If we are not the right people, we say so.
- 04
Delivery is remote and in English
Video calls and written updates, with the same team and process as in every other market.