In-house product — not external client workCustom B2B prospect research and outreach workflow platform
Outreach Automation — B2B Prospect Research & Workflow System
A custom platform that turns manual B2B prospecting into a structured, auditable workflow: research, qualification, outreach drafts prepared for human review, and clear status tracking.
An in-house platform by LATYNEX Digital. Screens show synthetic demo data.
Manual B2B prospecting is slow and inconsistent. The same companies get researched twice, weak-fit leads take time, duplicate contacts creep into spreadsheets, and it is hard to see why a company was approached or what happened next.
Solution
What LATYNEX Digital built
A purpose-built platform that separates research from outreach, adds a quality review before a company moves forward, and keeps evidence, status and approvals in one place.
Key capabilities
What is in it
What we built
Candidate import with duplicate and fit pre-screening
Staged company pipeline from discovery to outcome
Opportunity scoring based on recorded evidence
Quality review for activity, contact quality and fit
Versioned outreach drafts prepared for human approval
Owner workspace: queues, dashboard, batches and follow-up tracking
Reply and unsubscribe handling with a shared do-not-contact list
Capabilities in the code
A repeatable research and qualification process instead of ad-hoc spreadsheets
Clear status and history for every company
No company is prepared for outreach without a quality review
Duplicate and do-not-contact protection built in
Outreach drafts can be reviewed and approved in the owner workspace. Automated sending is controlled through explicitly started batches, qualification checks, and sending limits.
Product showcase
The product, screen by screen
Pipeline overview and companiesControlled sending batches: status, waves and limitsResearch batches and daily review queue
Screens come from a demo environment with synthetic data. Interface text was translated to English for presentation, so these are localised composites, not untouched screenshots. All companies and addresses shown are synthetic.
How it works
From input to outcome
01
Research and pre-screen
Candidate companies are imported and screened for duplicates and fit before any further time is spent on them.
02
Qualification
Each company is checked for activity and contact quality, then scored on the evidence recorded for it.
03
Human review
Outreach drafts are prepared with their supporting facts and can be reviewed and approved in the owner workspace.
04
Delivery and tracking
The platform supports both manual outreach workflows and controlled automated email delivery through connected mailboxes. Automated sending runs only in explicitly started batches, within sending limits. Replies, unsubscribes and outcomes are recorded, so the pipeline always shows where each company stands.
Technical approach
How it is engineered
A custom TypeScript and Node.js application on PostgreSQL, with a React workspace for the team. Engineering scope: custom software development, workflow automation, data management and integrations. Architecture and operating details are shared on request.
TypeScript
Node.js
PostgreSQL
React
Business applications
Where this kind of system is used
B2B prospect research for sales teams
Sales operations: pipeline, qualification and follow-up
Outreach coordination with a human approval step
Internal business tools for any research-led sales process
Status and limits
What this page does and does not claim
An in-house platform built as custom development. It is not offered as off-the-shelf software.
Not a bulk mailer: automated sending runs only in explicitly started batches, within sending limits and qualification checks.
Demo screens use synthetic data. No client names, sending volumes or results are shown or claimed.
A multi-module operations platform that gives one owner a single focus queue, decisions, tasks, portfolio and lead inbox across several business directions.
Focus queue, decisions and unified tasks
Portfolio and lead inbox across modules
Operation registry for people and AI-agent actors
In-house product — not external client workView case study →
