As published by the Dubai Land Department (DLD), its Real Estate Ad Permit e-service covers electronic, print, outdoor, classified, project-launch, exhibition and other advertising. For brokers marketing a property, a copy of the marketing contract with the owner is a required document, and off-plan properties not registered with the Escrow Account Department cannot be showcased. Each Trakheesi ad permit carries a QR code for the Madmoun verification service, and a DLD notice of 18 April 2023 says real estate companies must show the QR on print and audiovisual ads; the public scans it to confirm RERA approval and see the advertising company and property details (as published — confirm current requirements with your adviser). The DLD pages are dated 2023 and fees and validity terms were not confirmed, so this page quotes none.
LATYNEX Digital builds the CRM around those per-listing facts. This page covers that work for Dubai businesses. The general service is at CRM & Sales Workflow Implementation, the real estate version is at CRM Implementation for Real Estate Agencies, and the market overview is at LATYNEX Digital for businesses in Dubai. Delivery is in English, and this page names no client.
Typical industries
- Real estate brokerages and agencies
- Off-plan and project sales teams
- Property marketing and listing-operations teams
- Brokers advertising across portals, print and outdoor
- Sales managers tracking listings by agent and channel
Common lead-handling problems
- A listing advertised on several channels with no record of which permit reference belongs to which
- The owner marketing contract stored in email, not linked to the listing
- Off-plan units listed without anyone checking escrow registration status
- The permit QR reference missing from the record when a print ad is prepared
- No alert when a listing has no valid permit reference
Direct answer
If your Dubai brokerage advertises listings across channels, LATYNEX can implement a CRM that holds, for each listing and each channel, the permit reference, the QR reference, a link to the owner marketing contract and, for off-plan units, the escrow status, and that flags any listing without a valid permit reference before it is advertised.
Why the global page and the Dubai hub are not enough
The global CRM & Sales Workflow Implementation page and a generic real-estate CRM track property and buyer. As published, in Dubai each advertised listing also needs a permit reference, a QR reference, the owner marketing contract and, for off-plan units, escrow status. That is a data-model and workflow point, and the Dubai hub is broad discovery for the market.
What we configure and build
The work sits inside your CRM, not in place of DLD's systems.
- Listing fields for permit reference, QR reference and channel, held per listing and per channel
- A link from each listing to the owner marketing contract
- An escrow-status field for off-plan units, with a flag where it is not recorded
- A flag on any listing without a recorded permit reference before it is marked ready to advertise
- A written handover of the data model and workflow
What stays with you and DLD
Applying for permits, dealings with RERA and DLD, broker licensing, and the legal validity of an advertisement stay with you and your adviser. The CRM records what you enter; it does not verify a permit.
What needs API support or custom scope
LATYNEX has not verified any public API for Trakheesi or Madmoun and does not integrate with them. Permit references are entered or imported by you. Any import from a portal or ERP is scoped per project after technical review.
What we do not do, and where LATYNEX is not the right fit
LATYNEX does not issue permits, does not certify an advertisement as compliant, gives no legal advice, and claims no RERA or DLD accreditation. It has no Dubai office or named clients, and delivery is in English only. If you only need a general CRM with no per-listing permit tracking, see the general page instead.
How delivery actually works
LATYNEX Digital has no office in Dubai and does not claim one. We work with Dubai businesses remotely, over video calls and written updates, in English, with the same team and process as in every other market.
Questions
Do you have an office in Dubai?+
No. We work with businesses in Dubai remotely, over video calls and written updates, in English, and we do not imply a local presence.
Do you integrate with Trakheesi or Madmoun?+
No. We have not verified any public API for either and make no such claim. Permit and QR references are recorded in the CRM by your team.
What do the DLD pages say about permit fees or validity?+
The DLD pages we read are dated 2023 and we could not confirm fees or validity terms, so this page states none. Confirm them with DLD or your adviser.
Does the CRM make our advertising compliant?+
No. We give no legal advice and cannot say an advertisement is valid. The CRM holds the permit fields and flags gaps; confirm current requirements with your adviser.
How are you invoiced, and in what currency?+
In EUR, by Latynex Trade OÜ, a company registered in Estonia (EU). Tax treatment for a client in the United Arab Emirates is confirmed on the quote, and we do not give tax advice.
What happens next
- 01
We review your current setup
What you have today, who uses it and where work leaks — read-only where the system allows it.
- 02
We find the practical path
The smallest set of changes that fixes the real problem, and what should be left alone.
- 03
Scope and price in writing
One scope and one price for you to approve. Nothing starts before you agree.
- 04
We configure it in your accounts
Through access you grant and can withdraw. Changes that touch people, money or customer data wait for your approval.
- 05
Test, hand over, document
A walkthrough for the people who will run it and written documentation of what was set up and why.
Who you would be working with
- Company · Who you would be working with
- LATYNEX Digital is a service line of Latynex Trade OÜ, a company registered in Estonia (EU). Contact: info@latynexdigital.com.
- How we work · Delivery
- Remote, in English, with the person who would run the project. No local office is implied in any market.
- How we work · Commercial terms
- One scope and one price, agreed in writing before work starts. Your accounts, code and domain stay yours; any access we use is granted by you and can be withdrawn.
There are no client case studies on this page, and none are implied. What LATYNEX has built and runs itself is on the portfolio, each system labelled by stage. Published prices are on the pricing page; anything not listed there is scoped and quoted after review.