What this automation does, and what it explicitly does not do
This is deliberately narrow in scope. The automation can: respond to a new inquiry instantly, collect first-contact information, understand a prospect's broad goals in their own words, capture their timeline and level of interest, book a discovery call, create a CRM record, and follow up if they're not ready to book yet. It does not: give financial advice, recommend investments or financial products, assess suitability for any product, promise returns, or make any regulated decision. Any of that stays entirely with you as the adviser, in the actual conversation — not automated in any form.
Why inquiries sit unanswered even at good practices
A prospective client inquiry — from your website, a referral link, or LinkedIn — often arrives while you're in a client meeting, and there's rarely a dedicated person watching for it. By the time you're free to reply, hours may have passed, and a prospect comparing a few advisers has often already booked a discovery call with whoever replied first.
What a typical first-contact exchange looks like
"Hi, I'm looking for some help with retirement planning" → "Thanks for reaching out — can I ask roughly what you're hoping to plan for, and what timeline you're working with?" → based on the answer, a discovery call is offered directly. No product is discussed, no recommendation is made, no suitability judgment is formed — it's information-gathering to get a real conversation booked with the right context attached.
Qualification, without crossing into advice
Qualifying questions stay administrative and directional — broad goals, timeline, how they found you — never anything that could be read as gathering data to make an investment recommendation. See AI Lead Qualification for how the underlying qualification logic works generally; for this vertical specifically, the logic is scoped to exclude anything resembling suitability assessment.
CRM handoff and follow-up
Once qualified, the inquiry is logged in your CRM with context, and if the prospect isn't ready to book a call immediately, follow-up continues on a schedule rather than the inquiry going cold — see Website CRM Integration for what that connection involves.
A note on compliance
This page makes no claim of regulatory compliance certification on your behalf — your practice's specific regulatory obligations (suitability rules, disclosure requirements, record-keeping) are yours to meet, and the automation is scoped narrowly specifically so it doesn't create a compliance question in the first place. Any adviser-specific requirement is discussed directly during a Revenue Audit, not assumed.
How it works
- 1
Inquiry arrives
Website, referral link, or LinkedIn — acknowledged within seconds instead of waiting until you're out of client meetings.
- 2
Broad goals and timeline captured
Administrative, directional questions only — never anything resembling a suitability assessment.
- 3
Discovery call booked
Real availability offered inside the conversation once first-contact information is gathered.
- 4
CRM handoff and follow-up
Logged with context; automatic follow-up continues if the prospect isn't ready to book immediately.
Questions
Does the AI give financial advice or recommend products?+
No, under any circumstance. It handles first response, information-gathering and booking — advice, product recommendations and suitability decisions stay entirely with you.
Could this create a compliance problem for a regulated adviser?+
The automation is deliberately scoped to avoid this — it never assesses suitability or makes a recommendation. Your specific regulatory obligations are discussed directly during a Revenue Audit, not assumed by us.
What information does it actually collect from a prospect?+
Broad goals in their own words, timeline, and how they found you — enough to book the right kind of discovery call, nothing that resembles financial data-gathering for a recommendation.
Does this replace an initial phone screening we currently do ourselves?+
It can handle the first-contact step consistently, but the actual conversation — and any judgment about fit — remains yours during the discovery call.