The real mix behind a distributor's contact form
A general inquiry form on a distributor's website receives new-account applications from genuine wholesale buyers, stock-availability questions from existing accounts, one-off requests from retail customers who should be redirected elsewhere, and outright supplier pitches — all with no structural difference between them until someone reads each one manually.
Separating a real B2B account from a retail inquiry
A distributor's minimum order quantities and terms usually don't apply to a one-off retail buyer — qualification surfaces that early, so your sales team's time goes to inquiries where wholesale terms are actually relevant, and retail-scale inquiries get redirected honestly instead of consuming account-management time.
Turning a quote request into a structured brief, not an automatic quote
This is quote-request qualification, not quote generation — it collects the inputs a quote actually depends on (product, volume, region, timeline) and structures them into a clean brief. Your team still prepares and confirms pricing; this shortens the intake step, not the pricing decision.
Questions
Does this generate an automatic quote or price?+
No — it qualifies the request into a structured brief. Pricing, MOQ terms and final confirmation stay entirely with your sales team.
Can it tell a genuine wholesale buyer from a retail customer?+
The qualifying questions (business type, order volume, existing-account status) surface that distinction early — it's a strong signal, not an automatic verification of business status.
Does it check real stock availability?+
No — it qualifies the request. Stock and availability confirmation stays with your team and whatever inventory system you already run.
Can new wholesale account applications be routed differently from existing-account questions?+
Yes — routing rules follow how your team actually splits new-account onboarding from ongoing account management.