Why this gets missed even when the job goes well
A happy customer rarely leaves a review unprompted — not because they wouldn't, but because it isn't front of mind once the job is done and they've moved on. Whether anyone actually asks tends to depend on whether a specific person remembers to, for that specific customer, which means most satisfied customers never get asked at all.
What actually triggers a request
A real completion signal already in your systems — a job marked complete, an invoice paid, a support ticket closed with a good outcome — not a fixed number of days after the sale that has no connection to whether the job actually went well. A different signal from Account Expansion Automation, which flags usage growth rather than a single completed delivery worth asking about.
Honest about who shouldn't be asked
A customer with an open complaint, an unresolved issue, or a recent negative interaction is excluded automatically — asking right after a problem is the fastest way to either get a bad public review or make the moment feel tone-deaf. This checks real account and ticket status before sending, it doesn't ask everyone on a fixed schedule regardless of what actually happened.
One request, then it stops
Sent once, through the channel the customer already used, with a direct link to the specific review platform your business actually uses — not a repeated nag, and not five different channels chasing the same ask. If it goes unanswered, that's the end of it; a customer who wanted to leave a review already had a clear, low-friction way to do it.
Questions
Does it ask customers who had a bad experience?+
No — a customer with an open complaint or an unresolved issue is excluded automatically, checked against your real account and ticket status before anything is sent.
Does it write the review or influence what it says?+
No — it never drafts, suggests, or incentivizes review content. It sends a well-timed, honest request; whatever the customer chooses to write is entirely their own.
Which review platforms does this work with?+
Whichever platform your business actually uses — Google, Trustpilot, an industry-specific directory — configured during setup against your real profile, not assumed generically.
Does it keep asking if someone doesn't respond?+
No — one request per completed delivery, then it stops. There's no automatic repeat nagging a customer who didn't respond the first time.