After the account is already gone, not before
Customer Renewal Risk Automation flags an active account showing early signs of drift, while there's still time to act before renewal. This is later: the customer has already lapsed, cancelled, or gone quiet past the point of an active relationship. Different starting point, different message.
Why a lapsed customer isn't a cold lead
A lapsed customer already knows your business, already went through onboarding once, and left for a specific reason — price, timing, a problem that went unresolved, or simply moving on. Treating them like a brand-new lead ignores that history; a reactivation message that acknowledges it tends to land better than a generic "we miss you" template.
What triggers a reactivation attempt
A defined period of inactivity past what your business considers normal, or an explicit cancellation — configured against your own definition of "lapsed," not a fixed universal number.
Honest about who shouldn't be re-approached
Not every lapsed customer is worth reactivating — someone who left over an unresolved complaint, or who explicitly asked not to be contacted again, should stay excluded. This flags candidates for your team's review; it doesn't message everyone who ever lapsed indiscriminately.
Questions
Isn't this the same as Customer Renewal Risk Automation?+
No — that page flags an active account before it lapses, while there's still time to intervene. This is for a customer who has already lapsed or churned — a later, different moment with a different message.
Does it message everyone who ever cancelled?+
No — candidates are flagged against rules your team defines, and anyone who should stay excluded (an unresolved complaint, an explicit opt-out) is kept out of the list, not messaged by default.
How do you know why someone actually left?+
Where that reason is recorded (a cancellation survey, a support note), the reactivation message can reference it. Where it isn't known, the message is honest about that rather than guessing.
How is this priced?+
The same conversation-volume tiers as every AI agent on the site — see the homepage for current pricing.